Granite State Dairy Promotion is a Non Profit 501(c)5 organization funded by New Hampshire dairy farmers. Fifteen cents per hundredweight of milk is taken from the producers' milk check. Ten cents of this goes to Granite State Dairy Promotion, and the other five cents goes to National Dairy Promotion.
Mission : The Mission of Granite State Dairy Promotion (GSDP) is to increase the sale and use of milk and other dairy products through promotional activities, nutrition education, and to enhance the image of the dairy industry in New Hampshire.
In undertaking this mission, GSDP purposely builds on national and regional dairy industry research and promotion efforts. Nutritional education support, especially for increased usage by the food service market, is provided through the New England Dairy Council. New England Dairy Promotion (NEDPB) milk and dairy products advertisement and retailer education supports sales in key markets for New Hampshire milk. Research and development, the purview of Dairy Management Inc. (DMI), leads to new products, new market, and advertising initiatives. The milk processors association increases consumer awareness of milk in its national advertising campaign. GSDP gains added benefit for the New Hampshire dairy industry from these national and regional programs by localizing them to New Hampshire.
|Granite State Dairy Promotion, PO Box 2042 Concord, NH 03302-2042 Telephone: (603) 271-3696
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